So… you’re putting all the pieces together to start your own lawn care business. Make sure you have your business name right at the top, because there are lots of things to consider before making a final decision.

How To Develop The Perfect Name For Your Lawn Care Business

Your lawn care business name will have two jobs.  One is to be unique enough that people can remember who to call when they need lawn work done. The other is to tell the customer something about your business.  If you decide on John Nelson’s Lawn Services, (assuming you are John Nelson), your personal credibility is built into part of your company name. The downside of using your name as part of your business identity is that if you ever decide to sell your lawn care business, your name would go with it. In fact, if it has played a big part in the success of your business, the buyer will probably insist on it. But, what happens to your reputation if the buyer runs down the business? On the other hand, if you name your lawn care business something like Good Looking Lawns, there’s no personal involvement left once you sell it. Read the rest of this entry »

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When you start your own lawn care business, there are a lot of new situations you have to get used to.  Perhaps you did lawn care for years as an independent contractor or you worked for someone else on their payroll.  The lawn care doesn’t change, and if that is what you love to do, you are on the right track starting your own lawn care business.  But when you’re the boss, the world is a very different place.

Perhaps the biggest adjustment will be that when you own your own business, you suddenly are confronted with this new creature called an employee.  But it is the employees you have on board with you that will make or break your yard care business.  That means that one of the most important skills you will develop as a manager and owner of a business will be your ability to pick, hire, and retain great employees.  That is because your business will truly be “as strong as your weakest link”. Read the rest of this entry »

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Susan’s Lawn Gardens is pleased to feature this article from today’s guest author, PATRICK CASH. He is an expert on lawn care businesses, so we feel very comfortable recommending his work to our visitors.

Marketing Your Lawn Care Business
By Patrick Cash

Lawn Care Marketing

Marketing your lawn care business is one of the most crucial components for success besides having the right equipment or the job. For some lawn care service owners, marketing is their least favorite part of the business. They’d rather be out working than drumming up business. But your lawn care business is dead without a good marketing system in place.

Let your marketing slack and you are sure to feel the burn soon after. Lawn care marketing doesn’t have to be a chore if you lay out some good habits and stick to your plan.

First, you need to get a good lawn care business name and logo. Read the rest of this entry »

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