So… you’re putting all the pieces together to start your own lawn care business. Make sure you have your business name right at the top, because there are lots of things to consider before making a final decision.

How To Develop The Perfect Name For Your Lawn Care Business

Your lawn care business name will have two jobs.  One is to be unique enough that people can remember who to call when they need lawn work done. The other is to tell the customer something about your business.  If you decide on John Nelson’s Lawn Services, (assuming you are John Nelson), your personal credibility is built into part of your company name. The downside of using your name as part of your business identity is that if you ever decide to sell your lawn care business, your name would go with it. In fact, if it has played a big part in the success of your business, the buyer will probably insist on it. But, what happens to your reputation if the buyer runs down the business? On the other hand, if you name your lawn care business something like Good Looking Lawns, there’s no personal involvement left once you sell it. Read the rest of this entry »

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How To Develop A Profitable Lawn Care Business

There are a lot of good reasons for starting your own lawn care company.  You might do it for the freedom that being your own boss gives you. You might do it to focus 100% on doing work that you are very good at which is making people’s lawns and gardens look great.  Or you might do it because you know you can do a better job running a business than the people you work for.  Regardless of the reason, it must be profitable enough to support you and your family.

So is it possible to make a good profit running a lawn care business?  Absolutely, most serious lawncare business owners stay in business for years.  So, what are the basics of building a profitable business that you must keep in mind to apply to your situation as you launch your lawn care business, and begin to get clients and generate revenue? Read the rest of this entry »

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When you start your own lawn care business, there are a lot of new situations you have to get used to.  Perhaps you did lawn care for years as an independent contractor or you worked for someone else on their payroll.  The lawn care doesn’t change, and if that is what you love to do, you are on the right track starting your own lawn care business.  But when you’re the boss, the world is a very different place.

Perhaps the biggest adjustment will be that when you own your own business, you suddenly are confronted with this new creature called an employee.  But it is the employees you have on board with you that will make or break your yard care business.  That means that one of the most important skills you will develop as a manager and owner of a business will be your ability to pick, hire, and retain great employees.  That is because your business will truly be “as strong as your weakest link”. Read the rest of this entry »

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Susan’s Lawn Gardens is pleased to feature this article from today’s guest author, PATRICK CASH. He is an expert on lawn care service businesses, so we feel very comfortable recommending his work to our visitors.

Using Door Hangers to Promote Your Lawn Care Service Business
By Patrick Cash

We have tried just about every way you can imagine to sell our lawn care services. One of the best, and not too expensive, was to use door hangers.
Not just any old door hangers but full color, nice looking door hangers with a place to leave a price quote for our services.

Even if a competing lawn care business does use door hangers they are most likely blah and not too interesting.

After I thought about this for a while, I decided to make some advertising materials based on the idea of “more free time” for our customers. Read the rest of this entry »

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Susan’s Lawn Gardens is pleased to feature this article from today’s guest author, CHESTIN SALISBURY. He is a lawn care marketing expert, so we feel very comfortable recommending his work to our visitors.

Lawn Care Business Secrets – 5 Ways To ‘Winterize’ Your Lawn Care Business
By Chestin Salisbury

As the peak growing season is winding down in most parts of the country, the majority of lawn care companies are in the process of trimming back their operations as well. In areas where winter snow and ice will put a damper on lawn care services in the coming months, this doesn’t mean you have to hibernate and wait until next spring to continue growing your business.

While most lawn care and landscaping companies dislike this time of year because of everything that comes with the falling leaves (letting workers go, cutting back expenses, and most notably reduced income), it doesn’t have to be such a downer. Read the rest of this entry »

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