So… you’re putting all the pieces together to start your own lawn care business. Make sure you have your business name right at the top, because there are lots of things to consider before making a final decision.

How To Develop The Perfect Name For Your Lawn Care Business

Your lawn care business name will have two jobs.  One is to be unique enough that people can remember who to call when they need lawn work done. The other is to tell the customer something about your business.  If you decide on John Nelson’s Lawn Services, (assuming you are John Nelson), your personal credibility is built into part of your company name. The downside of using your name as part of your business identity is that if you ever decide to sell your lawn care business, your name would go with it. In fact, if it has played a big part in the success of your business, the buyer will probably insist on it. But, what happens to your reputation if the buyer runs down the business? On the other hand, if you name your lawn care business something like Good Looking Lawns, there’s no personal involvement left once you sell it.

Just be sure you keep the name generic enough so you can add new services. If you name the company, John’s Lawn Mowing Service, it limits what you do.  By changing “lawn mowing” to “lawn care”, you can add trimming, gardening and other related services all under the same corporate ID. 

Will the name you want to use for your lawn care business be suitable for a web site domain name? These days, it’s vital for businesses to have a web presence, and the experts say the best domain address (URL) is your company name. To continue the above example, the best URL for John Nelson’s Lawn Services is johnnelsonslawnservices.com.  When people see your business name on your truck, or some other promotional material, they will enter your company name in their computer internet browser.  So make it easy for them to find you on the internet, and you will bring in more customers through your web site.

Also be sure to verify with your county clerk that the name you want to use is available. If it is, register it right away to reserve that name for your business.

Sometimes, its appropriate to use a  whimsical or funny company name.  The guys who created the moving company, “Two Guys and a Truck” knew the value of a humorous name.  A funny name can have some serious marketing value. 

So give your new company name a lot of thought, even if you already have one in mind that you really like.  Pick a name you love for your new lawn care business, just make sure you take everything into consideration first.

How To Develop A Profitable Lawn Care Business

There are a lot of good reasons for starting your own lawn care company.  You might do it for the freedom that being your own boss gives you. You might do it to focus 100% on doing work that you are very good at which is making people’s lawns and gardens look great.  Or you might do it because you know you can do a better job running a business than the people you work for.  Regardless of the reason, it must be profitable enough to support you and your family.

So is it possible to make a good profit running a lawn care business?  Absolutely, most serious lawncare business owners stay in business for years.  So, what are the basics of building a profitable business that you must keep in mind to apply to your situation as you launch your lawn care business, and begin to get clients and generate revenue?

Strong Management Skills Will Keep Your Lawncare Business Profitable

Profitability is not a complicated idea.  It is basically making more money than you spend.  But it is a mistake to think you can reach profitability simply by controlling costs.  Too many businesses have gone under putting all the emphasis on efficiency and cost savings and not enough emphasis on getting new clients, and client retention.  You can see profitability when you and your crews are all fully engaged in money generating work every working hour of every day.

This can be a challenge particularly as you grow to the point where you need multiple crews.  To keep each crew on a job site, completing work and then moving to the next job site, and juggle the work and the workers each and every day will definitely test of your management ability.  But you learn the art of managing larger and larger crews and larger jobs AS your business grows beyond just you and your small collection of tools… to an empire. (Maybe empire is a bit much, but the point is to be willing to grow!)

You need to focus a good deal on these three things to keep your lawn care business growing:

1. Client retention. 
2. Bring in new clients. 
3. Cost control… making sure your crews are performing at peak efficiency while delivering top quality work to your clients. 

The kind of client focus that you need in order to become profitable must involve more than just you, the owner.  You must instill it in your lawn care business employees.  Satisfied, repeat clients are the foundation for profitability. So make sure you and your staff give each of them the “royal treatment”. 

The Best Lawn Care Advertising Is Good Old Word-Of-Mouth

As the owner and manager of your lawncare company, you must always be looking for ways to capture more business.  This sometimes means marketing and advertising .  But it also includes the best source of all… word of mouth from all those satisfied clients!

The real heart of profitability is customer satisfaction. You can build a reliable income from the monthly payments of a satisfied client base.  They will give you new work as you expand the kinds of services your lawn care business offers.   And they’ll gladly give you referrals by telling their friends and neighbors about the lawn service they are so pleased with.  That word of mouth marketing is free to you, and it will get you more business than any other type of advertising. 

These are all great reasons to take very good care of the lawn care customers you have, and grow your lawncare business from that base to greater profitability each year.