Susan's Lawn Gardens

So… you’re putting all the pieces together to start your own lawn care business. Make sure you have your business name right at the top, because there are lots of things to consider before making a final decision.

A business name has two jobs.  One is to be unique enough that people can remember who to call when they need lawn work done. The other is to tell the customer something about your business.  If you decide on John Nelson’s Lawn Services, (assuming you are John Nelson), your personal credibility is built into part of your company name. The downside of using your name as part of your business identity is that if you ever decide to sell your lawn care business, your name would go with it. In fact, if it has played a big part in the success of your business, the buyer will probably insist on it. But, what happens to your reputation if the buyer runs down the business? On the other hand, if you name your lawn care business something like Good Looking Lawns, there’s no personal involvement left once you sell it

Just be sure you keep the name generic enough so you can add new services. If you name the company, John’s Lawn Mowing Service, it limits what you do.  By changing “lawn mowing” to “lawn care”, you can add trimming, gardening and other related services all under the same corporate ID. 

Will the name you want to use for your lawn care business be suitable for a web site domain name? These days, it’s vital for businesses to have a web presence, and the experts say the best domain address (URL) is your company name. To continue the above example, the best URL for John Nelson’s Lawn Services is johnnelsonslawnservices.com.  When people see your business name on your truck, or some other promotional material, they will enter your company name in their computer internet browser.  So make it easy for them to find you on the internet, and you will bring in more customers through your web site.

Also be sure to verify with your county clerk that the name you want to use is available. If it is, register it right away to reserve that name for your business.

Sometimes, its appropriate to use a  whimsical or funny company name.  The guys who created the moving company, “Two Guys and a Truck” knew the value of a humorous name.  A funny name can have some serious marketing value. 

So give your new company name a lot of thought, even if you already have one in mind that you really like.  Pick a name you love for your new lawn care business, just make sure you take everything into consideration first.